Post by account_disabled on Mar 7, 2024 8:02:36 GMT
It is February 2004 and, from his room at Harvard, the still university student Mark Zuckerberg is launching a new platform for the students of his campus, still unaware of the worldwide resonance that this initiative would bring him. If we flash-forward about fifteen years we find ourselves, all things considered, in front of the largest Social Network that humanity has ever seen, with over 2 billion active users , 35 million of which in Italy alone. Whether we are talking about the United States or the Bel Paese, Facebook represents a gigantic place for companies that wish to communicate their product or service, as well as an unmissable opportunity to create Brand Awareness or to generate new Leads .
But when it comes to Marketing on Facebook , what Germany Phone Number contents allow you to make the most of the opportunities of this platform? Which pitfalls should you pay more attention to? “Content is King”: but is it really like that? At the basis of Inbound Marketing there is and will always be the focus on the production and promotion of valuable content that can attract users. The starting idea of Marketing on Facebook does not deviate at all from this line, promoting the motto "Content is King " in support of the idea that if your contents are valuable, media resonance will be a direct consequence. This proposition is certainly partly true, but it often clashes with the reality of the platform, which hides some complexities related to the size, the type of audience and the internal algorithm. First of all, we must consider the size of Facebook's audience : billions of users who post content daily implies an exponential growth in the competitiveness of content .
How difficult is it to ensure that a post is effectively shown to all of my potential audiences if there are thousands and thousands of users posting something similar? Then there is the structure of the internal algorithm to consider : many companies that want to use Facebook to promote their content are not aware of the fact that only a small part of their fans will see the posts they publish. The organic reach is, in fact, increasingly limited, sometimes even less than 10%, especially when the Fan Base is very small (under 1000 Fans). In summary, posting valuable content on Facebook is the basis of a good marketing strategy , but we cannot put blinders on and ignore the obvious limitations of the platform, which often make it necessary to resort to paid activities . Marketing on Facebook ADS: joys and sorrows Of Facebook's €70 billion in net revenue in 2019, Advertising activities represented 98% of revenue .
But when it comes to Marketing on Facebook , what Germany Phone Number contents allow you to make the most of the opportunities of this platform? Which pitfalls should you pay more attention to? “Content is King”: but is it really like that? At the basis of Inbound Marketing there is and will always be the focus on the production and promotion of valuable content that can attract users. The starting idea of Marketing on Facebook does not deviate at all from this line, promoting the motto "Content is King " in support of the idea that if your contents are valuable, media resonance will be a direct consequence. This proposition is certainly partly true, but it often clashes with the reality of the platform, which hides some complexities related to the size, the type of audience and the internal algorithm. First of all, we must consider the size of Facebook's audience : billions of users who post content daily implies an exponential growth in the competitiveness of content .
How difficult is it to ensure that a post is effectively shown to all of my potential audiences if there are thousands and thousands of users posting something similar? Then there is the structure of the internal algorithm to consider : many companies that want to use Facebook to promote their content are not aware of the fact that only a small part of their fans will see the posts they publish. The organic reach is, in fact, increasingly limited, sometimes even less than 10%, especially when the Fan Base is very small (under 1000 Fans). In summary, posting valuable content on Facebook is the basis of a good marketing strategy , but we cannot put blinders on and ignore the obvious limitations of the platform, which often make it necessary to resort to paid activities . Marketing on Facebook ADS: joys and sorrows Of Facebook's €70 billion in net revenue in 2019, Advertising activities represented 98% of revenue .