Post by account_disabled on Mar 9, 2024 9:10:27 GMT
Introduction Marketing. It is the lifeblood of any business, the siren song that attracts customers, builds brand loyalty and ultimately generates that much-valued revenue. But many companies see their marketing budget go up in smoke in the chaotic symphony of advertising, social media, content creation and promotions. This leaves them with burned pockets and unmet expectations. According to Ratuken , it is estimated that the average percentage of marketing budgets are wasted on ineffective channels and strategies. Nearly half of marketers surveyed in the same Rakuten study admitted to misspending at least 20% of their budget. And that's not even the worst part. About 3% of respondents said they wasted about 80% of their marketing budget. The question is: why don't companies take the necessary steps to eliminate this waste? Companies make no effort to plan and strategize, which is imperative for companies to reduce marketing budget waste .
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