Post by account_disabled on Mar 10, 2024 3:52:12 GMT
Although KPIs are numerical values that can be measured in quantitative terms, in reality they have a crucial importance in organizing the sales strategy. They are the starting point for planning all the activities that will lead to the achievement of specific business objectives. Starting from a KPI definition, in this article we will talk about the indicators that detect the effectiveness of campaigns, in particular performance ones. We will then provide an example to show how it is possible to maximize the yield with tailor-made solutions. KPIs: what are they? In the commercial sector we often hear about "Key Performance Indicators", more commonly called KPIs.
This is a rather broad concept, encompassing a Hong Kong Telegram Number Data number of metrics that reflect the success of an organization on multiple levels. We have provided a complete picture on the topic in this article, therefore, we will now focus on the KPI meaning in marketing, i.e. how the success of a promotional campaign is measured and what strategies to implement to achieve high performance. In the digital field, KPIs are different and vary depending on the field of application, always being defined based on a precise objective. Let's take the example of an e-commerce site, whose purpose is to sell products; in this case, the most important metrics will be the leads received, the number of products purchased and the conversion rate.
To have an overview of the most used KPI indicators to monitor the performance of an online strategy, we could divide them into three macro-categories. We have those that measure user behavior ( visits and clicks ), those referring to the funnel ( leads and conversions ) and KPIs that show the profit generated by marketing activities, for example, ROI . The latter plays a fundamental role within performance marketing. Which? Let's find out below. KPI: performance marketing As explained so far, for each type of campaign, there are specific variables to take into account to achieve this or that objective. A form of advertising such as performance marketing is essentially based on this principle; by hiring a publisher, such as a communications agency, the brand only pays for the sponsorship once the desired result has been achieved.
This is a rather broad concept, encompassing a Hong Kong Telegram Number Data number of metrics that reflect the success of an organization on multiple levels. We have provided a complete picture on the topic in this article, therefore, we will now focus on the KPI meaning in marketing, i.e. how the success of a promotional campaign is measured and what strategies to implement to achieve high performance. In the digital field, KPIs are different and vary depending on the field of application, always being defined based on a precise objective. Let's take the example of an e-commerce site, whose purpose is to sell products; in this case, the most important metrics will be the leads received, the number of products purchased and the conversion rate.
To have an overview of the most used KPI indicators to monitor the performance of an online strategy, we could divide them into three macro-categories. We have those that measure user behavior ( visits and clicks ), those referring to the funnel ( leads and conversions ) and KPIs that show the profit generated by marketing activities, for example, ROI . The latter plays a fundamental role within performance marketing. Which? Let's find out below. KPI: performance marketing As explained so far, for each type of campaign, there are specific variables to take into account to achieve this or that objective. A form of advertising such as performance marketing is essentially based on this principle; by hiring a publisher, such as a communications agency, the brand only pays for the sponsorship once the desired result has been achieved.